The study was carefully designed to meet unusually high standards for social science research and was conducted by a highly qualified professional research team. The results provide a very reliable and realistic picture both of America today, and where we may be heading.

The IOOW-2000 research also includes comparative summaries and reviews of survey data and other research across many related studies of American values and beliefs concerning ethics, spirituality and the Internet, which have been conducted by other research foundations, pollsters, academic institutions, and independent researchers.

A professionally-produced, four-color, 40+ page Executive Briefing Book was published in 2001 to formally introduce the work and to provide an informative and useful overview to a wide audience of decision-makers.