An important contribution of the IOOW 2000 Research Program is the creation of a new typology of attitudes, values, and behaviors that offers a context in which individuals and society can better understand themselves. The IOOW typologic system identifies eight groups of people within the U.S. population over 18 years of age. These types are illustrated below:
Below are very brief synopses of the eight types. For more detailed information, please preview the online Executive Summary.
- Embracing Traditional Values (ETV): fairly conservative; materially successful; believe in church and family; do not believe in global awakening; skeptical of technology; generally healthy. 75% married; 57% male; 12.1% of U.S. households.
- Cautious and Conservative (CC): believe strongly in God and fundamental religious values; feel somewhat distanced from others; less tolerant of different spiritual outlooks; conservative social and political values; less trusting; has some belief in a global awakening; believe there is only one correct way to live. 47% married; 55% male; 10.0% of U.S. households.
- Disengaged from Social Concerns (DSC): politically moderate and socially reserved; somewhat negative general outlook; disinterested in volunteering; highest level of Internet access; higher incidence of depression and non-family violence; do not believe in a global awakening; less spiritually inclined and not likely to participate in personal growth activities. 62% married; 59% male; 14.2% of U.S. households.
- Persisting through Adversity (PA): strong positive outlook; look within themselves for spiritual direction; has experienced the most family trauma; value personal growth and creativity; has some belief in a global awakening; tolerant and interested in volunteering; most likely to try alternative health care; largest number of children per household. 60% married; 56% female; 9.4% of U.S. households.
- Connecting through Self-Exploration (CSE): believe in connection to earth, people, and all life; extremely interested in personal growth activities; moderate belief in a global awakening; tends to be altruistic; least likely to suffer health problems; lowest number of children per household. 53% married; 63% female; 11.9% of U.S. households.
- Seeking Community Transformation (SCT): exercise their spirituality in traditional ways and also look within themselves for spiritual direction; strongly values connection with others and unity with all life; most likely to give to charity; strongly believe in a global awakening; optimistic and compassionate. 57% married; 75% female; 11.6% of U.S. households.
- Working for a New Life of Wholeness (WNL): works hard to establish a strong material foundation; tend to rely on traditional forms of expressing spirituality; feel somewhat isolated from others; embraces a global perspective as well as traditional values; strongly believes in a global awakening. 43% married; 52% female; 16.4% of U.S. households.
- Centered in a Material World (CMW): the most materially successful of the eight types; generally not interested in personal growth or spirituality; unlikely to be altruistic in thought or action. 47% married; 56% male; 14.4% of U.S. households.
The Executive Summary contains more information about the eight IOOW types, as well as about applications of the IOOW typology.
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