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You Can't Afford to Ignore the Future.
Many organizations are looking toward sustainability and balance as key operating principles. However, they now face the challenge of turning these elusive concepts into the operational standards and drivers of their values and actions. Marketing can no longer follow old approaches. The typical media demographics, such as "age 18 to 54," simply do not work. Why? People of all types have at their core the urge to lead a more integral and meaningful connection with their lives, jobs, and extended communities. These basic core values are currently being overlooked or disregarded because they do not conform to the old, prevailing models of thinking and behavior. Consequently, it is nearly impossible to achieve meaningful and effective change at either a personal or societal level.
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