A Vignette

• A much-beloved, world-renowned religious and spiritual leader is the central attraction at a fundraiser held near San Jose, California, the heart of Silicon Valley and Stanford University. In general, it is also a center of financial, technological, scientific, and academic excellence.
• People like the CSE type would attend simply because the speaker represents a safe and familiar form of expression very close to the way they would like to carry themselves in the world. They can also afford to donate to this cause.
• For likely different reasons, CMW people would attend, perhaps as a way to get closer to spirituality, something they think could be important to them, and to support a worthy cause; it would be the "right thing to do." This group can also afford to attend and donate.
• SCTs would go because they are involved in changing the world into a better place and appreciate the value of the speaker's message. They would also feel comfortable with the mix of people attending.
• People who are ETV would most likely not attend as they feel the speaker's religious-spiritual background is too different from their own. They would rather donate to their church.
• Few of the DSC type would attend as they don't believe much in religion nor do they identify much with spirituality. Additionally, the admission cost might be too high.
• Of the WNL, most of this particular type wouldn't attend simply because they are less likely to be on the mailing list. They also tend to be more traditionally oriented in their approach to religion and might be concerned about a conflict with their religious practice. It wouldn't stop them from admiring this world leader and some might go to the large public event.
• PAs wouldn't attend mostly because it's a fundraiser in an expensive locale. However, if there were a large public event with free or low admission, they would be interested in going.
• Lastly, those of the CC type wouldn't be likely to attend, as they prefer that which is familiar to them and prefer not to be exposed to an alternative spiritual tradition.