Market Opportunity and Value Proposition

The Global Interchange fulfills a need that has been identified through a sophisticated, landmark research study of American households conducted at the turn of the millennium (IOOW-2000). The first phase of the research has identified millions of U.S. households with online access that are willing to subscribe to a low-cost, non-commercial, Internet service dedicated to personal and global transformation.

The Global Interchange is designed to be a financially self-sustaining, strategic hub focused entirely on enriching people’s lives. It will leverage the Internet’s full potential to interconnect millions of individuals, philanthropic and educational organizations, government agencies, nongovernmental organizations, and businesses around an earnest desire to invest and participate in a positive future for humanity.

It will do this by integrating four key resources:

• Human
• Technical
• Financial
• Informational

This high level of integration and facilitation is enhanced through proprietary knowledge synthesis software, content validation and resource management, all of which will foster synergy between users’ needs, information engineering expertise, and constructive resources.

Captured in a compelling model, the GIC integrates leading edge, philanthropic principles with the strength of business processes, bringing together an extensive range of human and material resources to aid and facilitate the emergence of an awakened world.

Some investors tend to separate their interests between social/environmental ethics and “hard business economics.” Those who are primarily focused on the “hard business” approach can rest assured that The Global Interchange has identified and defined markets and strategies that are most distinctive and potent to yield a highly successful enterprise. We take advantage of unique analytical insights and statistically projectable typologies of core values and beliefs underlying people’s interests, aspirations, and behaviors. This data draws from various research sources, including our own proprietary market study of over 1,600 U.S. households. This, plus the availability of mature information technologies, makes it possible to realize the enormous potential of the GIC. The key assumptions behind the GIC lead to straight and clear marketing strategies and corporate implementation.

In addition to being founded on highly marketable values and business assumptions, the GIC embodies positive social values and ethics in its internal and external business affairs. This added enhancement is something everyone can feel good about. We also believe that what may be an enhancement today will become an important business element tomorrow. Thus, for those people who do emphasize positive values and ethics in their investments, The Global Interchange is an ideal vehicle that can exceed most expectations.

The GIC is positioned primarily as a for-profit entity with a strong secondary philanthropic and charitable component, this emphasis can be readily inverted. In whatever way it is primarily financed, the GIC will have both for-profit and charitable and philanthropic aspects to it.

While we would prefer altruist philanthropic support, we are aware that most people and organizations want to know how they will benefit financially in the short term. It is for this reason our planning has emphasized for-profit relationships. Whether it be through fees, returns on investment in the project, or direct professional involvement – or any combination of these – the GIC will be in a position to enhance the situation of individuals and partner organizations in many ways. Technology partners will also find new outlets for their commercial offerings and derive tremendous benefit from sophisticated social-science research and related data-mining applications. Six years after being launched, the GIC could grow to a one billion dollar plus enterprise with multiple technology and other intellectual property spin-offs.The Global Interchange will demonstrate the promise of information technologies to improve people’s lives in very tangible ways.