Who Will Use GIC Technology?

The primary value of the Internet to people is its interconnectivity and potential for interactivity. All other forms of media only push messages to their constituents, with little or no means of gathering quality feedback on constituent reactions as they occur. Websites and organizations that capitalize upon frequent highly tailored and customized content delivery, as well as the facilitation of communication among their users, have a much greater chance to succeed in this arena.

Private and public companies, nonprofit organizations, government agencies, and educational institutions spend billions of dollars every year seeking the answers to soft questions (customer satisfaction, consumer demands, and employee performance) they need in order to drive their respective missions forward. A basic advantage for noncommercial ventures and large corporations is in understanding barriers to success and/or how to fulfill clearly stated needs of constituents. The Global Interchange utilizes both proprietary analysis and knowledge management software as a very powerful toolset to address many of these needs.

Over time, unique technological, scientific, informational, and entertainment content will emerge from the GIC that will represent additional sources for intellectual property of strategic and economic value. There can be many “spin-offs” emerging from the GIC that would be commercially viable with little negative impact on the advantageous position of the GIC as an enterprise.