Operational Units and Implementation

This section summarizes the initial GIC units that will emerge during the first year from launch and is intended to provide more insight into how the GIC analyzes its various revenue streams. Some of these business units will receive greater attention and investment than others. Those receiving less attention are anticipated to grow more organically or in a deliberately controlled manner. Each of these operates somewhat uniquely, and each is matched to mature technologies currently in the marketplace. Not all the business units are expected to be directly profitable centers in their own right, such as overlay functions.

Success and Risk Factors

The key to the GIC’s potential, success, and reduction of risk rests largely on its ability to address sets of needs and wants that are virtually ignored or vastly underserved. The GIC does so with an organizational model that melds the best of collaborative and cooperative structures with proven mission-project-focused approaches. We believe this model will lead to the development of a stable organization that has depth and longevity while, at the same time, taking advantage of market and economic opportunities that few are currently positioned to address in the world. Why will it succeed in ways that well-known and large-scale commercial businesses cannot?

The GIC:

• Taps a market they cannot understand given their paradigm
• Builds loyalty based on community and trusting relationships • Is immune to most ordinary market forces
• Has no on-line advertising
• Has no commercial agenda (such as sales of products or advertising)
• Uses a profound management matrix leading to long-term stability

To support this business and economic model, we have highlighted several areas that, through diligence, insight and astute implementation, the GIC can become an Internet hub of and for innovation, expertise, flexibility, interconnectivity, and informed communities worldwide

• User interface strategy
• Marketing strategy
• Intellectual property
• Business and economic model
• Organizational development and corporate culture strategy
• Technology, distribution, and support infrastructure
• Socially and environmentally responsible values, ethics, practices

The Global Interchange builds a solid community of people and customers who will strongly identify with the GIC, increasingly so over time as more and more sharing of technical, financial, informational and other resources occurs.